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Syracuse Web Design
Keywords are the foundation of any successful Search Engine Marketing campaign
Brad's Syracuse Website Design employs the most up to date Keyword Research tools. We will find the key-phrases your competitors are using to steal sales and high quality leads from you. We'll analyze your competitor's campaigns to find holes.
Brad's Syracuse Website Design will provide in-depth research on whom and how many people are looking for these terms. From our research we will ascertain a recommended list. Unlike our competitors we want you, our most educated resource to tweak the final list of keyphrases. It is important that we mention keyphrases, as of today 35-40 % of all search queries come in three word keyphrases.
Once we have your list of keywords we can judge the level of competition on each search engine.
Ever wonder which search engine is the best place to market a certain keyword? What if you had the ability to count how many people are looking for your products or services in a given month? Our tools will find these answers for you. In most cases being the first listing on 10 keywords is not nearly as important as being listed in the top 10 of a hundred keywords.
During the keyword development phase we encourage you to hold brainstorming sessions asking yourself, friends, relatives, and customers how they would try to find your products. For an additional investment Brad's Syracuse Website Design would take care of this for you with focus groups, email surveys, or even a pleasant call to your favorite customers.
You may have a solid base of keywords, if this is the case we'll use keyword stemming to expand your market segment and use your past web analytics to enhance your conversion rates. Once on board with our state of the art web analytics software, you can track everything about your customers. Who is requesting more information who is visiting one page and leaving. We can even break down and analyze individual users with the award-winning graphical output of navigation patterns. This research and statistics will help us find your unique mix and start converting your visitors into customers.
