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Leading Provider of Syracuse PPC Campaign Management
PPC (pay-per-click) programs involve bidding on keyword phrases to attain high Search Engine positions. You can usually find the PPC Keyword Advertising results on the top and right sides of the search engine results page.
Brad's Syracuse Website Design will custom tailor your pay-per-click advertising campaign. We place a huge amount of emphasis on Keyword Research Services; without the right keywords you will never get the right web visitors.
Cost Per Click is also known as pay-per-click, ppc, cpc, cost-per-click and pay-for-performance advertising.
The following is included in our PPC campaign management package.
1.) Keyword Research and Competitive Analysis
Keywords are the foundation of any successful campaign. Brad's Syracuse Website Design employs the most up to date Keyword Research tools.
Ever wonder which search engine is the best place to market a certain keyword our tools will find these answers for you. In some cases being the first listing on 15 keywords is not nearly as important as being in the top two of a hundred terms.
We'll find the key-phrases your competitors are using to steal high quality leads from you. We'll analyze your competitor's campaigns to find holes. We can guarantee there are always holes to be filled, even without scanning all of your terms.
2.) Account Setup with Major Paid Listings Providers
Brad's Syracuse Website Design will setup and or transfer your existing accounts to the major paid listing providers. There are several paid listing providers, though the two major ones Overture and Google typically provide the most bang for the buck. Overture provides paid listings to: Yahoo, Alltheweb, MSN, and AltaVista. Google provides its paid listings to AOL, Hotbot, Lycos, i-won, Netscape, Teoma, and Ask Jeeves.
3.) Campaign Design and Ad Creation
Brad's Syracuse Website Design will design, create and setup your entire campaigns within the PPC engines. We will research possible phrase matching vs. exact match on terms that are appropriate. Working with you we will budget and do pricing analysis based on your keyphrases.
We will analyze, modify and re-write your advertisements to maximize your conversion rates. Our specialty is our unique ability for ad group creation and matching your keywords to the appropriate ads. We will also provide ongoing analysis until we will find the best clickthrough rates for each keyword ad combination.
4.) Ongoing Bid Maintenance and Optimization
The theme in PPC advertising is test, test, and retest. As I am sure you are aware by now in search marketing the old adage is not true, if it's not broke don't fix it.
5.) Our Monthly Bid Management and Optimization Package Includes the Following.
